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Is an association management firm focused on helping Non-Profit associations succeed in their mission.

Bridging the long-distance learning divide

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

In order for any student to understand the complexity of long-distance learning, that student needs to know four key points to maintain their education in an environment that is outside the classroom.  The first key to a long distance learning situation is to maintain an open level of communication without a divide. The second key concept is that of clear and concise instructions for papers, essays and projects.  The third point for bridging the long-distance learning divide is to provide students with multiple levels of instructing, from kinesthetic to visual and auditory.  Finally, the fourth key element in the long distance learning divide is to be attentive to anyone falling behind and get in contact.  If a student is slowly falling into the back of the class but had started out great, then it is time for professor intervention.

The first concept to grasp in long-distance learning is open communication.  This means all things that could be said in the classroom must be translated into the e-mail, chat or lecture notes that a student can understand.  The student must also communicate their needs and a teacher knows this.  By maintaining that expectation for a student to have, the teacher is free to instruct how he or she sees fit without complication.  The first essential for long distance learning is communication.

The second tool for long distance learning is to make sure that one’s instruction is simple, clear and precise without room for error.  If a student fails at step one, They must be self-reliant to do step two.  An instructor has the responsibility to one’s classroom of long-distance students to make sure instruction is deliberate to the class’ needs.

The third essential tool needs to include levels of instruction that everyone can learn from.  Not everyone can take notes and learn that way; the classroom must have video and auditory components.  Perhaps the teacher can lecture over the internet, through video and provide a transcript of the lecture so students can all learn.

The fourth tool is to maintain contact.  The teacher must be available to the students to chat on an instant message program, be constantly checking email for student questions and open to new forms of technology they can utilize and they can teach to their students.

Following these four key instructions allows for a teacher to learn the most important tools for a classroom that is taught through distance rather than in person. And it keeps the human element in place for the future of the distance learning program.

Filed under: Association Resources, Center for Association Resources, Fund Raising, Leadership, Marketing, Non-Profit, Planning, Strategic Planning, Strategy, The Center for Assocation Resources info, , , ,

Marketing for sponsors and exhibitors

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

For a non-profit organization, marketing is a key factor in getting people to know who you are, what you do, who you serve, why you are accomplishing this mission, how you are doing and where you are focused.  The new parts of your non-profit organization are what keep people excited.  What is changing?  Why is it going that route?  How are you going to accomplish your goals with the new program while keeping the heart of the program intact?  These are the things your non-profit’s marketing department must uphold in order to utilize the key factors of progress and growth in the world around you.
New things are the spice of an organization.  In order for the mission of the non-profit to stay focused, the first step to tell sponsors is that it makes sense.  Why does it make sense?  If you are working in the education realm, perhaps building charter schools, then it makes sense to bring in a technology arm of your non-profit. Not only for the sake of growing the business, but for the future of design in the classroom, possible growth areas within the school and the students lives.  It might not make sense for your organization to offer a grant for adventure travel.  When growing an arm of the non-profit, you have to see where it fits into the overall mission.
One great way to get your message out is to exhibit your non-profit at a fair or to partner with a business and have a booth with a knowledgeable non-profit representative to speak about your group in association with the business.  If you are expanding a technology in schools, as stated above, it would make sense to work with Cisco, IBM, Oracle, or another software company who can also help you develop it.  This way the technology is utilized in the classroom; and many interested people see your organization in partnership with a major company.  This gets people excited about the growth potential you have and may possibly increase your funding.  It will get business people thinking about the power of your group.
When you talk marketing with sponsors and exhibitors, the most important thing to remember is how you represent your passion about a particular subject.  If you are devoted to closing the achievement gap in schools by building charter organizations, you need to make sure that comes across in your presentation to them.  You are always marketing when you talk with someone, and its always an opportunity to make a connection with them.  Everyone has a story and it just depends on how your non-profit and your story intersects with theirs.

Filed under: Association Resources, Center for Association Resources, Fund Raising, Leadership, Marketing, Non-Profit, Planning, Strategic Planning, Strategy, The Center for Assocation Resources info, Training, , , , , , , ,

July 2017
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