The Center for Association Resources

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Is an association management firm focused on helping Non-Profit associations succeed in their mission.

Think Of Your Nonprofit As A Magazine

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The NonProfit Times:

Your organization might not share a lot of similarities with the magazine industry upon first glance, but common ground is likely there. A reliance on direct mail and email to solicit an audience, dependence on renewals and shared special interest or common concerns often serves as a base for both.
The difference is that magazines, and other for-profits, are boasting sizable leads compared to nonprofits in such metrics. Magazines beat nonprofits in average direct-mail response rate (4% to 1.5%), according to Anne and Josef Kottler of Sage Communications in Framingham, Mass., and hold a 70% to 40% advantage in average retention rate. The Kottlers, citing an Association of Fundraising Professionals survey, stated that less than 3% of organizations claim a retention rate of 70% or better. Read More

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Filed under: Center for Association Resources, Fund Raising, Marketing, Non-Profit

5 Strategic Planning Pitfalls and their Antidote

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Momemtum:

Some people really need a plan in order to move forward. They want it in writing, in black and white, and they want to know exactly what their part of the plan is in order to feel successful. Others have very little need for the plan – they believe that what must be done, will be done, and are confident in their ability to push forward without much clarity or documentation. Read More

Filed under: Center for Association Resources, Leadership, Non-Profit, Strategic Planning

Tackling the Trends in Nonprofit Communications

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From MC Talks:

With so many different communication channels out there – websites, newsletters, emails, and more – communicating with your association’s stakeholders can often seem overwhelming. What channels are the most effective? How often should you be sending out messages? What types of messages should you be communicating in the first place? The list of questions goes on and on. Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Non-Profit, Planning

A New Way to Think About Why Members Join

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Smooth the Path:

Over and over we hear that professional development and networking are the top reasons members join any association. Here’s another way to think about why members join. They are searching. Here are some of the things they are searching for: Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Marketing, Non-Profit, Planning

Are We There Yet? A Conversation on Performance Measures in the Third Sector

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From NPQ Quarterly

What’s on the horizon for nonprofit accountability? How can scholars help practitioners make sense of these changes? Last month, 1,000 researchers and pracademics gathered in Chicago to discuss these and other questions at the annual meeting of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA). Read More

Filed under: Association Resources, Center for Association Resources, Leadership, Strategy

Are Members Getting Value or are They Satisfied?

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Smooth the Path:

Our members get value from different offerings the association has at different times in their career. Our members may get value from benefits or from experiences or from ideas or conversations. Value is fluid. And members tend to get more value the more involved they are. If we were to field a survey to the membership a new member may say I’m satisfied and a long time engaged member may also say I’m satisfied. But those two answers do not mean the same thing.How Can a Nonprofit Define Campaign Success that Donors and Advocates will Understand? Read More

Filed under: Center for Association Resources, Leadership, Marketing, Non-Profit, Strategic Planning

Maximize Your Company’s Exposure By Partnering With the Press

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Mission Connected Blog:

…Don’t sit back and wait. The life of a journalist is multi-faceted, fast-paced and busy. So, if you want your story in front of the one covering the beat under which your organization and its work falls, take it upon yourself to reach out. Contact the reporter instead of waiting to be contacted, and be ready to give the meat of your story concisely but thoroughly.
Make your news relevant to the reporter. Be respectful of the reporter’s position keeping in mind he or she is going to choose whether or not to pursue your story. Make sure you look at what you’re offering from their professional perspective, not just from the value you have placed on your organization or topic. Garry suggests utilizing a communications/research intern to not only find the right reporting contacts but to also track and advise what trends exist in the coverage to see how your organization’s dealings might just fit in. Read More

Filed under: Center for Association Resources, Marketing, Planning, Strategy

Accentuate the positive

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From SmartBlog on Leadership

How do you motivate yourself?

That’s a question I sometimes get and when I do I like to give a three-word answer: Accentuate the positive! It’s the title of a Harold Arlen-Johnny Mercer tune from the 1940s. Also consider the maxim that legendary basketball coach John Wooden used to preach: “Do not let what you cannot do interfere with what you can do.”

That simple statement offers such clarity. So often we sabotage ourselves by thinking negatively. We may posit a lofty intention and then we de-loft it when we weigh the obstacles in our path.

Indeed the biggest obstacle may not be a boss or a circumstance — it is ourselves. And so we kill our motivational motor just as it begins to turn over.

Instead, learn to “accentuate the positive.” Read More

Filed under: Center for Association Resources, Leadership, Non-Profit, Planning

How Nonprofits Should Define Success

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Care2:

Nonprofits work on some of the toughest issues facing the world, ranging from ending poverty to reversing the environmental effects related to climate change. While nonprofits may not be able to solve these problems in our lifetime, we must be able to show impact and show degrees of success with our advocates and donors. We also need to engage the public at-large on these critical issues and illustrate how we are moving the needle.
How Can a Nonprofit Define Campaign Success that Donors and Advocates will Understand? Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Non-Profit, Strategic Planning

10 ways to keep fundraising on track

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From NonProfit Times:

Fundraising is a duty that comes with with a considerable workload and it is sometimes difficult to gauge whether one is heading in the right direction while operating in a pressure cooker.
Give your donors what they want. Referred to as donor-focused or relationship fundraising, donors need to receive what they want when they want and how they want it in order for a strong, long-term relationship to be forged. Usually, this coincides or can coincide with what the organization wants. Read More

Filed under: Fund Raising, Leadership, Non-Profit, Planning

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