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The Center for Association Resources is an association management firm focused on helping Non-Profit associations succeed in their mission.

How Texting Could Take Your Marketing Strategy to the Next Level

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Association Adviser:

Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. We want information conveniently delivered to us through our mobile phones, and nearly everyone is texting. Read More

Filed under: Association Resources, Center for Association Resources, Fund Raising, Marketing, Non-Profit, Strategic Planning

3 Key Steps for Running an Effective Nonprofit Board

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From BizJournals:

Serving on a nonprofit board is a valuable commitment volunteers make of their time and talent. Yet, the dynamics and end results may not match the needs of the organization and the expectations of its board members. Multiplied by a few, this can translate to boring and unproductive board meetings where members and the organization can feel unfulfilled and view their efforts and the meeting as a waste of time.

How do some nonprofit organizations thrive and charge forward with energy, while others appear stagnant and lifeless? What are some of the key characteristics of an interesting, dynamic and productive nonprofit board? Read More

Filed under: Association Resources, Center for Association Resources, Leadership, Non-Profit, Strategic Planning

5 Strategic Planning Pitfalls and their Antidote

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Momemtum:

Some people really need a plan in order to move forward. They want it in writing, in black and white, and they want to know exactly what their part of the plan is in order to feel successful. Others have very little need for the plan – they believe that what must be done, will be done, and are confident in their ability to push forward without much clarity or documentation. Read More

Filed under: Center for Association Resources, Leadership, Non-Profit, Strategic Planning

Are Members Getting Value or are They Satisfied?

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Smooth the Path:

Our members get value from different offerings the association has at different times in their career. Our members may get value from benefits or from experiences or from ideas or conversations. Value is fluid. And members tend to get more value the more involved they are. If we were to field a survey to the membership a new member may say I’m satisfied and a long time engaged member may also say I’m satisfied. But those two answers do not mean the same thing.How Can a Nonprofit Define Campaign Success that Donors and Advocates will Understand? Read More

Filed under: Center for Association Resources, Leadership, Marketing, Non-Profit, Strategic Planning

How Nonprofits Should Define Success

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Care2:

Nonprofits work on some of the toughest issues facing the world, ranging from ending poverty to reversing the environmental effects related to climate change. While nonprofits may not be able to solve these problems in our lifetime, we must be able to show impact and show degrees of success with our advocates and donors. We also need to engage the public at-large on these critical issues and illustrate how we are moving the needle.
How Can a Nonprofit Define Campaign Success that Donors and Advocates will Understand? Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Non-Profit, Strategic Planning

9 tips for leaders to make the most of collaborative efforts

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Smart Blog on Leadership:

People like to use the word “collaboration” as if simply gathering together solves problems, but there’s a right way to collaborate and a wrong way. One builds relationships, creating better end products; the other just wastes time. The success of your collaborative efforts hinges on the effectiveness of your teammates and how you oversee and manage their effort. Read More

Filed under: Center for Association Resources, Marketing, Non-Profit, Strategic Planning

5 Reasons Why Every Nonprofit CEO/ED Should Blog

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Business 2 Community­­:

There’s no arguing that a nonprofit CEO or Executive Director is the most influential member of your organization. After all, why else would the cover letter for the annual report or your gift acknowledgements be penned by them?
Just like those donor communications pieces, a blog can be a great place to let the leader of your nonprofit shine. Unfortunately though – according to our own research – only about 37% of nonprofits are blogging regularly.
Here are five reasons why the leader of your nonprofit should blog regularly:
1) Nonprofit Leaders Are Subject Matter Experts
If you are the leader of a nonprofit organization, it’s likely that you possess a lot of institutional knowledge about your cause – especially if you are also the org founder. Read More

Filed under: Center for Association Resources, Leadership, Non-Profit, Strategic Planning

Four Questions to Answer before Setting a Membership Growth Goal

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Membership Marketing Blog:

The late, great Yogi Berra once said, “If you don’t know where you are going, you might end up someplace else.”His thoughts certainly hold true in membership marketing. Everyone likes a catchy phrase. A leader may have stated a goal like, “20,000 members by the year 2020.” However, the frustration and challenge for many membership marketers is the goal may have been set without understanding the context of what it will ta ke to achieve the goal. Setting a membership development goal is a great idea, but to make it realistic, it requires the answer to four foundational questions. Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Non-Profit, Strategic Planning

From Small to Scale: Three Trade-offs for Smaller Nonprofits Trying to Get Big

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From NonProfit Quarterly:

“Money often costs too much,” wrote the philosopher Ralph Waldo Emerson. Many leaders of smaller nonprofits, struggling to find the funds to grow or sustain programs, surely feel the same way. It is easy to rack up costs chasing after foundation grants, public donations, and government funds, and the wrong chase can be financially fatal. Read More

Filed under: Center for Association Resources, Marketing, Non-Profit, Strategic Planning

Why every nonprofit should track participant engagement

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Stanford Social Interaction Review

A quick search of “millennials on nonprofit boards” yields more than 67,000 search results on Google. Most of the articles that turn up emphasize the value of millennial leadership, and include calls to engage and involve them in the social sector. But reality lags far behind interest and intentions. One large, national survey in 2012 showed that only 2 percent of board members were under 30, while 43 percent were between 50 and 64. Meanwhile, 70 percent of millennials spent at least an hour volunteering last year, and 84 percent made a charitable donation. More than other living generations, the millennial generation is focused on making a difference, being hands-on, and pursuing what it loves. Data like this makes it clear that millennials care about the state of the world and want to get involved—so why do so few boards have young members? Read More

Filed under: Center for Association Resources, Marketing, Non-Profit, Strategic Planning

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