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Is an association management firm focused on helping Non-Profit associations succeed in their mission.

Why every nonprofit should track participant engagement

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Stanford Social Interaction Review

A quick search of “millennials on nonprofit boards” yields more than 67,000 search results on Google. Most of the articles that turn up emphasize the value of millennial leadership, and include calls to engage and involve them in the social sector. But reality lags far behind interest and intentions. One large, national survey in 2012 showed that only 2 percent of board members were under 30, while 43 percent were between 50 and 64. Meanwhile, 70 percent of millennials spent at least an hour volunteering last year, and 84 percent made a charitable donation. More than other living generations, the millennial generation is focused on making a difference, being hands-on, and pursuing what it loves. Data like this makes it clear that millennials care about the state of the world and want to get involved—so why do so few boards have young members? Read More

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Filed under: Center for Association Resources, Marketing, Non-Profit, Strategic Planning

Values in Your Organization and What They Have to Do with Raising Money: Part 1

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From NonProfit Quarterly:

I believe that values are the starting point of an organization, the fundamental foundation, the critical framework.
How do we found a nonprofit organization? A group of people who share the same beliefs get together to fix something…or to provide an opportunity…or to fill a gap…or…
Sure, there is often an initiator. That person is called a founder. But the best founders bring together other people—pretty much immediately. A founder never owns a nonprofit. A nonprofit is a community-based organization, owned by the community. Read More

Filed under: Center for Association Resources, Fund Raising, Marketing, Non-Profit, Strategy

5 Strategy Questions Every Leader Should Make Time For

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Harvard Business Review

Have you ever noticed that when you ask someone in your company, “How are you?” they are more likely to answer “Busy!” than “Very well, thank you”? That is because the norm in most companies is that you are supposed to be very busy – or otherwise at least pretend to be – because otherwise you can’t be all that important. The answers “I am not up to much” and “I have some time on my hands, actually” are not going to do much for your internal status and career.
However, that you are very busy all the time is actually a bit of problem when you are in charge of your company or unit’s strategy, and responsible for organizing it. Because it means that you don’t have much time to think and reflect. And thinking is in fact quite an important activity when it comes to assessing and developing a strategy.
The CEO of a large, global bank once told me: “It is very easy for someone in my position to be very busy all the time. There is always another meeting you really have to attend, and you can fly somewhere else pretty much every other day. However, I feel that that is not what I am paid to do. It is my job to carefully think about our strategy.”Read More

Filed under: Center for Association Resources, Leadership, Marketing, Non-Profit, Strategic Planning

Economic Impact: A New Approach for Proving Outcomes

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Stanford Social Innovation Review

Impact. Defining it is often difficult. Measuring it can be harder yet. And the final step—communicating impact—remains a formidable challenge for many organizations.

Even in the midst of a climate primed for moderate economic growth, success in the nonprofit sector is elusive. Supporters, donors, and funding organizations comprise a limited pool of financial sustenance, which nonprofits of all shapes and sizes must continuously vie for with their messages to affirm the worthiness of their missions.

It’s a competition rife with nuance and largely decided by how substantially nonprofits can prove the mission-focused impact of their work. For decades, they have relied on two dimensions—efficiency and effectiveness—to define and frame their success. But these approaches are limiting and in some cases even detrimental when proving outcomes.

Luckily, nonprofits can supplement the shortcomings of these traditional means. There’s a more dynamic and tangible third dimension through which nonprofits can define, measure, and communicate their success: economic impact.Read More

Filed under: Center for Association Resources, Marketing, Non-Profit, Strategic Planning

Adding Remarketing to Your Membership and Conference Marketing Mix

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Membership Marketing Blog:

In most cases, all of your marketing efforts drive members and customers to your website to join, register, or purchase an item. But the reality is that once a prospect comes to your website many do not complete their transaction on the first visit. Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Marketing, Non-Profit, Planning

Checklist: Attracting Corporate Sponsors for Your Event

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From FundraisingIP:

Use this checklist as a guide to help you create a strategy when planning for attracting corporate sponsors for your event:

1. Enlist board member or volunteer fundraising support
You need help! Form a committee immediately of a few dedicated board members, staff, and volunteers to plan and fundraise for your event.

2. Start planning early

Define a budget. Use realistic line items based on your event from last year or from a model of another nonprofit’s similar event if your event is new. Read More

Filed under: Center for Association Resources, Fund Raising, Marketing, Non-Profit

A Nonprofit’s Cyber Liability And Data Privacy

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The Nonprofit Times

Managers at nonprofits across the U.S. collect and store — in filing cabinets, networked servers and in rented “cloud” space — vast amounts of personal information. If you believe that the work of foreign hackers represents the greatest threat to the confidential information your nonprofit collects, you might be overlooking threats that are far closer to home.
Despite the increasing frequency of data breaches affecting public, private and nonprofit organizations, most nonprofit leaders admit knowing too little about the risks and consequences of failing to adequately protect personal information collected from employees, volunteers, clients and donors.
Here are common business activities that can lead to a data breach and potential liability for a nonprofit: Read More

Filed under: Center for Association Resources, Marketing, Strategic Planning

10 Blog Content Ideas for Nonprofits

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Nonprofit Tech for Good:

Nonprofits are familiar with writing blog posts that provide program updates, tell success stories, comment on breaking news and current affairs, and promote calls to action. This type of blog content is standard in nonprofit communications and should continue to be reported on regularly; however, some of your most shared, retweeted, and +1′d blog posts will be those that are out of the ordinary. With more than 250 million blogs in existence and countless online news outlets worldwide, your new media manager must excel at writing and have the ability to expand their storytelling, marketing, and fundraising content beyond traditional blog writing. The rise of mobile and social media has profoundly altered how journalists frame and format their stories, and the same is true for nonprofit bloggers. Read More

Filed under: Center for Association Resources, Marketing, Non-Profit, Strategic Planning

IRS 990: What’s in it for me?

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Nonprofits Assistance Fund:

When nonprofit organizations complete the IRS 990, the standard federal reporting requirement for nonprofit organizations, most probably aren’t thinking about how they will use the form. The 990 is essentially a compliance document, explaining to the IRS the mission, governance, year. The IRS uses the form to not only program activities and financial situation of an organization for the prior make sure the organization still exists, but also to check to see that the organization is meeting the rules for charities, and basically doing the things that it said it would do. Many organizations view the annual filing of the 990 as an administrative task to check off the list every year.

The IRS isn’t the only organization that wants to see 990s. Funders are interested in them too. Read more

Filed under: Center for Association Resources, Leadership, Marketing, Non-Profit

Responsible Data Practices

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Philanthropy 2173:

For 100 years foundations and nonprofits have developed practices to use time and money for good.

For 50 years, investors have been developing ways to use investment capital for environmental and social goals.

For about 10 years, (some) foundations have been trying to use both their investments and grantmaking funds to achieve their missions.

Now, it’s time to do this with data.
Read More

Filed under: Center for Association Resources, Marketing, Planning

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