The Center for Association Resources

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Is an association management firm focused on helping Non-Profit associations succeed in their mission.

How Texting Could Take Your Marketing Strategy to the Next Level

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Association Adviser:

Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. We want information conveniently delivered to us through our mobile phones, and nearly everyone is texting. Read More

Filed under: Association Resources, Center for Association Resources, Fund Raising, Marketing, Non-Profit, Strategic Planning

Think Of Your Nonprofit As A Magazine

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The NonProfit Times:

Your organization might not share a lot of similarities with the magazine industry upon first glance, but common ground is likely there. A reliance on direct mail and email to solicit an audience, dependence on renewals and shared special interest or common concerns often serves as a base for both.
The difference is that magazines, and other for-profits, are boasting sizable leads compared to nonprofits in such metrics. Magazines beat nonprofits in average direct-mail response rate (4% to 1.5%), according to Anne and Josef Kottler of Sage Communications in Framingham, Mass., and hold a 70% to 40% advantage in average retention rate. The Kottlers, citing an Association of Fundraising Professionals survey, stated that less than 3% of organizations claim a retention rate of 70% or better. Read More

Filed under: Center for Association Resources, Fund Raising, Marketing, Non-Profit

A New Way to Think About Why Members Join

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Smooth the Path:

Over and over we hear that professional development and networking are the top reasons members join any association. Here’s another way to think about why members join. They are searching. Here are some of the things they are searching for: Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Marketing, Non-Profit, Planning

Are Members Getting Value or are They Satisfied?

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Smooth the Path:

Our members get value from different offerings the association has at different times in their career. Our members may get value from benefits or from experiences or from ideas or conversations. Value is fluid. And members tend to get more value the more involved they are. If we were to field a survey to the membership a new member may say I’m satisfied and a long time engaged member may also say I’m satisfied. But those two answers do not mean the same thing.How Can a Nonprofit Define Campaign Success that Donors and Advocates will Understand? Read More

Filed under: Center for Association Resources, Leadership, Marketing, Non-Profit, Strategic Planning

Maximize Your Company’s Exposure By Partnering With the Press

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Mission Connected Blog:

…Don’t sit back and wait. The life of a journalist is multi-faceted, fast-paced and busy. So, if you want your story in front of the one covering the beat under which your organization and its work falls, take it upon yourself to reach out. Contact the reporter instead of waiting to be contacted, and be ready to give the meat of your story concisely but thoroughly.
Make your news relevant to the reporter. Be respectful of the reporter’s position keeping in mind he or she is going to choose whether or not to pursue your story. Make sure you look at what you’re offering from their professional perspective, not just from the value you have placed on your organization or topic. Garry suggests utilizing a communications/research intern to not only find the right reporting contacts but to also track and advise what trends exist in the coverage to see how your organization’s dealings might just fit in. Read More

Filed under: Center for Association Resources, Marketing, Planning, Strategy

A Mega-Investor’s 6 Best Marketing Tips for Social Businesses and Nonprofits

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Entrepreneur:

A major challenge for any business is finding the best and most effective ways to market itself. When your business is mission-driven, whether that be through a social business, non-profit status or otherwise, there is the added complexity of not only educating potential customers on services and products, but also the purpose and the drive behind the organization. Read More

Filed under: Center for Association Resources, Leadership, Marketing, Non-Profit

9 tips for leaders to make the most of collaborative efforts

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Smart Blog on Leadership:

People like to use the word “collaboration” as if simply gathering together solves problems, but there’s a right way to collaborate and a wrong way. One builds relationships, creating better end products; the other just wastes time. The success of your collaborative efforts hinges on the effectiveness of your teammates and how you oversee and manage their effort. Read More

Filed under: Center for Association Resources, Marketing, Non-Profit, Strategic Planning

Six Tips to Boost Your Board’s Fundraising Culture

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Wealth Engine:

Fundraising is a challenge for nearly every board. According to Leading with Intent (link is external), 60% of CEOs and 58% of board chairs identify it as one of the most important areas for board improvement. You can’t sustain board engagement in fundraising without a culture that prioritizes the fundraising role for every board member. Use the following tips to cultivate a better board fundraising culture., not keep them a secret to protect our own success. Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Marketing, Non-Profit

The Eight Building Blocks of Strong Nonprofit Brands

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From NonPROFIT Quarterly:

To some, the very idea of nonprofit branding is a vulgar topic. No doubt, the nonprofit sector should be about mission, about performance, about excellence. We all want nonprofits to get the support they deserve, and we may sincerely wish that effectiveness were the coin of the realm—but it rarely is. Not only are measures of performance imprecise in many fields, the metrics we do have are incommensurable across fields. For all the talk of social investing and venture philanthropy, the reality is that brands still dominate the capital markets in the nonprofit sector. Decisions about support are a function of what the public thinks a nonprofit is doing far more than what it actually knows about what the organization is accomplishing.
So, what is a brand? Read More

Filed under: Marketing, Non-Profit, Strategy

From Small to Scale: Three Trade-offs for Smaller Nonprofits Trying to Get Big

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From NonProfit Quarterly:

“Money often costs too much,” wrote the philosopher Ralph Waldo Emerson. Many leaders of smaller nonprofits, struggling to find the funds to grow or sustain programs, surely feel the same way. It is easy to rack up costs chasing after foundation grants, public donations, and government funds, and the wrong chase can be financially fatal. Read More

Filed under: Center for Association Resources, Marketing, Non-Profit, Strategic Planning

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