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Is an association management firm focused on helping Non-Profit associations succeed in their mission.

Values in Your Organization and What They Have to Do with Raising Money: Part 1

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From NonProfit Quarterly:

I believe that values are the starting point of an organization, the fundamental foundation, the critical framework.
How do we found a nonprofit organization? A group of people who share the same beliefs get together to fix something…or to provide an opportunity…or to fill a gap…or…
Sure, there is often an initiator. That person is called a founder. But the best founders bring together other people—pretty much immediately. A founder never owns a nonprofit. A nonprofit is a community-based organization, owned by the community. Read More

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Filed under: Center for Association Resources, Fund Raising, Marketing, Non-Profit, Strategy

8 Ways To Communicate Financial Info

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From NonProfit Times

Like many worthwhile lessons, financial information can have a value in inverse proportion to listeners’ interest in it. Regardless of interest, however, financial information is important, and it is important for nonprofit staffers at all levels to have some idea of the organization’s financial situation.
With that said, many financial officers encounter a great deal of difficulty in delivering financial information to people who are not in the financial know.
Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Non-Profit

Adding Remarketing to Your Membership and Conference Marketing Mix

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Membership Marketing Blog:

In most cases, all of your marketing efforts drive members and customers to your website to join, register, or purchase an item. But the reality is that once a prospect comes to your website many do not complete their transaction on the first visit. Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Marketing, Non-Profit, Planning

5 Email Marketing Tips for Nonprofit Organizations

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The NonProfit Times:

Asking for money isn’t easy, especially when you’re not providing a product or service in return. That’s why marketers working for nonprofit organizations face their own unique challenges when it comes to putting together effective email campaigns. How can you make sure your fundraising messages get opened and read? What words and phrases get the best results? What can you do to increase response rates? Read MoreRead Even More

Filed under: Center for Association Resources, Fund Raising, Leadership, Non-Profit

Checklist: Attracting Corporate Sponsors for Your Event

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From FundraisingIP:

Use this checklist as a guide to help you create a strategy when planning for attracting corporate sponsors for your event:

1. Enlist board member or volunteer fundraising support
You need help! Form a committee immediately of a few dedicated board members, staff, and volunteers to plan and fundraise for your event.

2. Start planning early

Define a budget. Use realistic line items based on your event from last year or from a model of another nonprofit’s similar event if your event is new. Read More

Filed under: Center for Association Resources, Fund Raising, Marketing, Non-Profit

Generate Non-Dues Income With Your Member Directory

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Membee :

Membee’s Directory widget is full of features specifically designed to increase the visibility of your members. Whether its members searching for fellow members with certain skills, services, or backgrounds in a private member directory or a public directory promoting your industry members or your supplier/associate members, promoting members is what it is all about!Read More

Filed under: Center for Association Resources, Fund Raising, Planning

Onus on nonprofits in commercial co-ventures

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The NonProfit Times:

As nonprofits and for-profit businesses embark on an increasing number of cause marketing campaigns, regulators are taking a closer look at these arrangements.

During the 2015 Cause Marketing Forum, Terri Seligman of Frankfurt Kurnit Klein & Selz and Ed Chansky of Greenburg Taurig said that governmental scrutiny stems from a desire to prevent businesses from trading on the name of a charity without any real benefit to the charity. For that reason, a majority of states established a term, commercial co-venturer, and defined it as a for-profit entity that advertises to the public that the purchase of its product will benefit a charity.

Nonprofit managers considering a cause-marketing venture should remember the following:Read More

Filed under: Center for Association Resources, Fund Raising, Planning

Grant Writing Benefits BEYOND the Financial

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Palmetto Grant Consulting

There are many ancillary benefits to writing and submitting grants that go beyond the economic development of your organization. They are outlined below. With funders moving more and more toward partnering with strong, efficient, and effective organizations, you may want to assess whether you are as strong as you could and should be.

  • Increased Organization and Clarity – Proposal development helps in gaining significant insight toward mission and vision, as well as formulation and progress on goals, objectives, and strategic plans. It helps with identifying gaps in services, needs, target populations, and evaluation methods.
  • Resource Management – In clarifying mission, goals and objectives, resources, such as time, personnel, and finances, are managed more effectively and efficiently.

Read more

Filed under: Center for Association Resources, Fund Raising, Leadership, Non-Profit, Planning

Refresh Your Board’s Elevator Pitch

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Source:

We’ve been busy, busy with board trainings this summer. It makes sense. This is often the slowest time of year for fundraising and smart fundraisers know that they’d better get the building blocks in place for the fall season before it actually hits!

This is a great time revisit and refresh your board’s skills as ambassadors and fundraisers.

If you want to do a full-blown fundraising training, check out this earlier log for some tips. But, even if you don’t have time to go whole-hog, think about taking the time at your next board meeting to help board members develop their spiel.

Of all the things board members ask for when it comes to training, is “what on earth do I say about my organization?” Read more

Filed under: Center for Association Resources, Fund Raising, Leadership, Non-Profit

4 Simple Donor Segments That Will Maximize Your Fundraising Efforts

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Winspire News:

While segmenting donors is not a new concept, there are strategies you might not have tried yet. Nonprofits typically group donors into categories based on demographic information and donors’ interests. As an example, your organization may already be using communication methods to reach baby boomers that are different from those used to target millennials.
Read More

Filed under: Center for Association Resources, Fund Raising, Non-Profit, Planning

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