The Center for Association Resources

Icon

The Center for Association Resources is an association management firm focused on helping Non-Profit associations succeed in their mission.

How Texting Could Take Your Marketing Strategy to the Next Level

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Association Adviser:

Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. We want information conveniently delivered to us through our mobile phones, and nearly everyone is texting. Read More

Filed under: Association Resources, Center for Association Resources, Fund Raising, Marketing, Non-Profit, Strategic Planning

Growth Crises and Three Phases of Governance Response

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Non Profit Quarterly:

This article looks at the ways in which board/staff relationships played out in four small cultural organizations—two museums and two performing arts companies—as each passed through three distinct phases of a growth/financial crisis. This research may inform nonprofit boards and managers in a couple of ways:
It identifies patterns of board response around a crisis that may help in understanding and negotiating similar situations;
It describes how trust and distrust play roles that are individually destructive but when combined are healthy and productive. Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Planning

5 systemic guidelines to put in place

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The NonProfit Times:

Problems are best handled if they are prevented from ever becoming problems. That’s easy to say, but trying to install system-wide quality can be a better approach than dealing with each disaster as it arises, even if it looks like more work.
That’s the idea put forward by David Peter Stroh in his book “Systems Thinking for Social Change.” Maintaining or improving a system is better than patchwork fixes, Stroh writes, and he suggests using systems thinking to inform an evaluation process in five ways. They are: Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Non-Profit

Think Of Your Nonprofit As A Magazine

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The NonProfit Times:

Your organization might not share a lot of similarities with the magazine industry upon first glance, but common ground is likely there. A reliance on direct mail and email to solicit an audience, dependence on renewals and shared special interest or common concerns often serves as a base for both.
The difference is that magazines, and other for-profits, are boasting sizable leads compared to nonprofits in such metrics. Magazines beat nonprofits in average direct-mail response rate (4% to 1.5%), according to Anne and Josef Kottler of Sage Communications in Framingham, Mass., and hold a 70% to 40% advantage in average retention rate. The Kottlers, citing an Association of Fundraising Professionals survey, stated that less than 3% of organizations claim a retention rate of 70% or better. Read More

Filed under: Center for Association Resources, Fund Raising, Marketing, Non-Profit

Tackling the Trends in Nonprofit Communications

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From MC Talks:

With so many different communication channels out there – websites, newsletters, emails, and more – communicating with your association’s stakeholders can often seem overwhelming. What channels are the most effective? How often should you be sending out messages? What types of messages should you be communicating in the first place? The list of questions goes on and on. Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Non-Profit, Planning

A New Way to Think About Why Members Join

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Smooth the Path:

Over and over we hear that professional development and networking are the top reasons members join any association. Here’s another way to think about why members join. They are searching. Here are some of the things they are searching for: Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Marketing, Non-Profit, Planning

How Nonprofits Should Define Success

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Care2:

Nonprofits work on some of the toughest issues facing the world, ranging from ending poverty to reversing the environmental effects related to climate change. While nonprofits may not be able to solve these problems in our lifetime, we must be able to show impact and show degrees of success with our advocates and donors. We also need to engage the public at-large on these critical issues and illustrate how we are moving the needle.
How Can a Nonprofit Define Campaign Success that Donors and Advocates will Understand? Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Non-Profit, Strategic Planning

10 ways to keep fundraising on track

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From NonProfit Times:

Fundraising is a duty that comes with with a considerable workload and it is sometimes difficult to gauge whether one is heading in the right direction while operating in a pressure cooker.
Give your donors what they want. Referred to as donor-focused or relationship fundraising, donors need to receive what they want when they want and how they want it in order for a strong, long-term relationship to be forged. Usually, this coincides or can coincide with what the organization wants. Read More

Filed under: Fund Raising, Leadership, Non-Profit, Planning

Six Tips to Boost Your Board’s Fundraising Culture

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Wealth Engine:

Fundraising is a challenge for nearly every board. According to Leading with Intent (link is external), 60% of CEOs and 58% of board chairs identify it as one of the most important areas for board improvement. You can’t sustain board engagement in fundraising without a culture that prioritizes the fundraising role for every board member. Use the following tips to cultivate a better board fundraising culture., not keep them a secret to protect our own success. Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Marketing, Non-Profit

Four Questions to Answer before Setting a Membership Growth Goal

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Membership Marketing Blog:

The late, great Yogi Berra once said, “If you don’t know where you are going, you might end up someplace else.”His thoughts certainly hold true in membership marketing. Everyone likes a catchy phrase. A leader may have stated a goal like, “20,000 members by the year 2020.” However, the frustration and challenge for many membership marketers is the goal may have been set without understanding the context of what it will ta ke to achieve the goal. Setting a membership development goal is a great idea, but to make it realistic, it requires the answer to four foundational questions. Read More

Filed under: Center for Association Resources, Fund Raising, Leadership, Non-Profit, Strategic Planning

May 2017
M T W T F S S
« Sep    
1234567
891011121314
15161718192021
22232425262728
293031  

Top Clicks

  • None