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Is an association management firm focused on helping Non-Profit associations succeed in their mission.

How Texting Could Take Your Marketing Strategy to the Next Level

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Association Adviser:

Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. We want information conveniently delivered to us through our mobile phones, and nearly everyone is texting. Read More

Filed under: Association Resources, Center for Association Resources, Fund Raising, Marketing, Non-Profit, Strategic Planning

3 Key Steps for Running an Effective Nonprofit Board

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From BizJournals:

Serving on a nonprofit board is a valuable commitment volunteers make of their time and talent. Yet, the dynamics and end results may not match the needs of the organization and the expectations of its board members. Multiplied by a few, this can translate to boring and unproductive board meetings where members and the organization can feel unfulfilled and view their efforts and the meeting as a waste of time.

How do some nonprofit organizations thrive and charge forward with energy, while others appear stagnant and lifeless? What are some of the key characteristics of an interesting, dynamic and productive nonprofit board? Read More

Filed under: Association Resources, Center for Association Resources, Leadership, Non-Profit, Strategic Planning

Using your EQ to make your team stronger

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From SmartBrief:

IQ gets you hired. EQ gets you promoted.
This HR adage has been around sometime and while certainly valid, it does not address the entire picture when applied to an executive on the rise. Certainly the individual must have smarts, a combination of old-fashioned “book-learnin’” and business acumen. Additionally, the executive must possess the ability to maintain an emotional equilibrium with self and with others. Read More

Filed under: Association Resources, Center for Association Resources, Leadership, Non-Profit, Strategy

Better Together: How to Make the Biggest Impact Through Nonprofit and For-Profit Partnerships

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The Huffington Post:

No matter what cause, industry or issue a nonprofit focuses on, the goal remains the same: make the biggest impact possible.

While the nonprofit community is already making a huge difference with the $358.38 billion in charitable giving driving their activities, there’s always a need to be met and always more that can be done. So it’s no surprise that corporate social responsibility (CSR) is on the rise with for-profits. Businesses are realizing the value in incorporating social good into their company mission, both for the community and for the bottom line. As a result, partnerships between nonprofit and for-profit organizations are a no-brainer. Both stand something to gain by working together to enact change. Read More

Filed under: Association Resources, Center for Association Resources, Leadership, Non-Profit, Planning

Are We There Yet? A Conversation on Performance Measures in the Third Sector

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From NPQ Quarterly

What’s on the horizon for nonprofit accountability? How can scholars help practitioners make sense of these changes? Last month, 1,000 researchers and pracademics gathered in Chicago to discuss these and other questions at the annual meeting of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA). Read More

Filed under: Association Resources, Center for Association Resources, Leadership, Strategy

Donor Disclosure Headed To Supreme Court

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The NonProfit Times:

The Center for Competitive Politics (CCP) will appeal to the Supreme Court of the United States a California Circuit Court decision that would require nonprofits to file un-redacted Schedule B forms with the California Attorney General’s Office.
Read More

Filed under: Association Resources, Non-Profit, Strategy

How to Make the Most of Your Nonprofit’s Presence at Conferences

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Civil:

So you’re all set up and ready to go…booth looking good, handouts at the ready, candy sprinkled on the table and a big smile for all of the attendees. Ideally, conferences help to spread your message, increase your visibility and bring in new corporate and individual donors. How can you make sure that all of these things happen (and folks are not just stopping by for a grab at the free chocolate)? Here are some tips that I’ve found can increase your nonprofit’s exhibitor success and effectiveness at these types of events.
Read More

Filed under: Association Resources, Fund Raising, Marketing

Aligning Nonprofit Strategy with Donor Preferences

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The Nonprofit Consultant Blog:

Last week I attended the “What Really Matters” webinar from Abila to discuss the findings in their latest Donor Engagement Study.

One of the key points that should be obvious, but bears repeating, is that Content is King. What you say is more important than the frequency with which you communicate, or even what medium or channel you are using. And, when it comes to that content, what donors are most interested in.
Read More

Filed under: Association Resources, Fund Raising, Marketing

Nonprofit Employment Actually Grew During The Recession:Report

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The Huffington Post:

By Robbie Couch

Nonprofits are becoming an increasingly vital aspect of the American economy, new data from the Bureau of Labor Statistics shows.

For the first time, the bureau has released jobs data regarding charitable organizations, as Trib Live Media reported. It found nonprofit employment, standing at 11.4 million jobs in 2012, is the third largest by sector when compared to all industries in the U.S. It comprised 10.3 percent of all non-government jobs.

Nonprofit growth was not hampered by the Great Recession in the same ways other sectors were, as charitable organizations experienced overall employment gains each year from 2007 to 2012. Read More

Filed under: Association Resources, Center for Association Resources, Fund Raising, Leadership, Marketing, Non-Profit, Planning, The Center for Assocation Resources info

Plant Your Roots and Watch Them Grow: Creating Brand Evangelists

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From NonProfit Hub:

by Lyndsey Hrabik

Every nonprofit wants one thing—to achieve their mission. And in order to be a success it depends on the amount of people that care just as deeply for your cause as you do. So what’s going to make them a brand evangelist?

Sarah Durham explained during our webinar series that branding is more than a tagline or logo—it’s about perception.

Let’s break it down in terms of your organization. These are the seeds your organization should be planting to make sure your NPO’s roots are secured firmly in the ground.

Create Programs Worth Talking About

Good experiences are at the root of what creates every single brand evangelist. They start out loving the cause, but eventually end up loving the organization because of the experiences they have while trying to reach the mission.

I can’t stress this enough—ask questions. Ask your volunteers how you can improve their experience and the training programs you have in place. Ask donors what they like and dislike about the giving process. Find out if you’re doing a good job communicating with constituents. Are your messages effective? Do you need to reevaluate? Read More

Filed under: Association Resources, Center for Association Resources, Marketing, Strategic Planning, Strategy, The Center for Assocation Resources info

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