The Center for Association Resources


Is an association management firm focused on helping Non-Profit associations succeed in their mission.

Win Back Lapsed Members

Another in a series of articles related to association management by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

Robert O. Patterson, JD

The best way to win back members is to never have lost them at all. Organizations should have a year-round membership retention strategy with separate tactics for different segments of your membership. For example, develop a plan for those in the first two years of membership and a different plan for VIP members. Any membership retention plan should include: Read More

Filed under: Association Resources, Center for Association Resources, Leadership, Non-Profit, Strategic Planning

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