The Center for Association Resources

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Is an association management firm focused on helping Non-Profit associations succeed in their mission.

Generate Non-Dues Revenue…Now!

Another in a series of articles related to association management by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

Robert O. Patterson, JD

Many organizations count on non-dues revenue to keep membership fees competitive and to pay operating expenses. Non-dues revenue falls into two categories: internal revenue earned from products and services sold to members and external revenue obtained from vendors, partners, advertisers, and other groups.
As you explore these options, remember to protect your brand identity. Keep advertising tasteful and limit how much can appear in a single opportunity. You don’t want your website looking like the Las Vegas strip or your tradeshow like a flea market! Read More

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Filed under: Uncategorized

Win Back Lapsed Members

Another in a series of articles related to association management by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

Robert O. Patterson, JD

The best way to win back members is to never have lost them at all. Organizations should have a year-round membership retention strategy with separate tactics for different segments of your membership. For example, develop a plan for those in the first two years of membership and a different plan for VIP members. Any membership retention plan should include: Read More

Filed under: Association Resources, Center for Association Resources, Leadership, Non-Profit, Strategic Planning

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