Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
The Center for Association Resources, Inc.
From Mission Connected Blog:
…Don’t sit back and wait. The life of a journalist is multi-faceted, fast-paced and busy. So, if you want your story in front of the one covering the beat under which your organization and its work falls, take it upon yourself to reach out. Contact the reporter instead of waiting to be contacted, and be ready to give the meat of your story concisely but thoroughly.
Make your news relevant to the reporter. Be respectful of the reporter’s position keeping in mind he or she is going to choose whether or not to pursue your story. Make sure you look at what you’re offering from their professional perspective, not just from the value you have placed on your organization or topic. Garry suggests utilizing a communications/research intern to not only find the right reporting contacts but to also track and advise what trends exist in the coverage to see how your organization’s dealings might just fit in. Read More