The Center for Association Resources

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Is an association management firm focused on helping Non-Profit associations succeed in their mission.

Are Members Getting Value or are They Satisfied?

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Smooth the Path:

Our members get value from different offerings the association has at different times in their career. Our members may get value from benefits or from experiences or from ideas or conversations. Value is fluid. And members tend to get more value the more involved they are. If we were to field a survey to the membership a new member may say I’m satisfied and a long time engaged member may also say I’m satisfied. But those two answers do not mean the same thing.How Can a Nonprofit Define Campaign Success that Donors and Advocates will Understand? Read More

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Filed under: Center for Association Resources, Leadership, Marketing, Non-Profit, Strategic Planning

Maximize Your Company’s Exposure By Partnering With the Press

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Mission Connected Blog:

…Don’t sit back and wait. The life of a journalist is multi-faceted, fast-paced and busy. So, if you want your story in front of the one covering the beat under which your organization and its work falls, take it upon yourself to reach out. Contact the reporter instead of waiting to be contacted, and be ready to give the meat of your story concisely but thoroughly.
Make your news relevant to the reporter. Be respectful of the reporter’s position keeping in mind he or she is going to choose whether or not to pursue your story. Make sure you look at what you’re offering from their professional perspective, not just from the value you have placed on your organization or topic. Garry suggests utilizing a communications/research intern to not only find the right reporting contacts but to also track and advise what trends exist in the coverage to see how your organization’s dealings might just fit in. Read More

Filed under: Center for Association Resources, Marketing, Planning, Strategy

Accentuate the positive

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From SmartBlog on Leadership

How do you motivate yourself?

That’s a question I sometimes get and when I do I like to give a three-word answer: Accentuate the positive! It’s the title of a Harold Arlen-Johnny Mercer tune from the 1940s. Also consider the maxim that legendary basketball coach John Wooden used to preach: “Do not let what you cannot do interfere with what you can do.”

That simple statement offers such clarity. So often we sabotage ourselves by thinking negatively. We may posit a lofty intention and then we de-loft it when we weigh the obstacles in our path.

Indeed the biggest obstacle may not be a boss or a circumstance — it is ourselves. And so we kill our motivational motor just as it begins to turn over.

Instead, learn to “accentuate the positive.” Read More

Filed under: Center for Association Resources, Leadership, Non-Profit, Planning

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