The Center for Association Resources

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Is an association management firm focused on helping Non-Profit associations succeed in their mission.

Opportunities Missed From Too Many Fundraising Channels


Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The NonProfit Times:

Most fundraisers (68 percent) use four or more channels to engage constituents, and the most popular engagement channels are email (86 percent), website (72 percent) and in-person events (71 percent) and direct mail (68 percent).
While most nonprofits use multiple channels to engage their supporters, there still are missed opportunities when it comes to online fundraising and the time it takes to acknowledge donations. Some 60 percent of organizations have only one online fundraising page or no fundraising page at all and 76 percent of organizations take 72 hours or more to acknowledge a donation. Read More

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Filed under: Center for Association Resources, Leadership, Non-Profit, Planning, Strategy

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