The Center for Association Resources


Is an association management firm focused on helping Non-Profit associations succeed in their mission.

Why every nonprofit should track participant engagement

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Stanford Social Interaction Review

A quick search of “millennials on nonprofit boards” yields more than 67,000 search results on Google. Most of the articles that turn up emphasize the value of millennial leadership, and include calls to engage and involve them in the social sector. But reality lags far behind interest and intentions. One large, national survey in 2012 showed that only 2 percent of board members were under 30, while 43 percent were between 50 and 64. Meanwhile, 70 percent of millennials spent at least an hour volunteering last year, and 84 percent made a charitable donation. More than other living generations, the millennial generation is focused on making a difference, being hands-on, and pursuing what it loves. Data like this makes it clear that millennials care about the state of the world and want to get involved—so why do so few boards have young members? Read More

Filed under: Center for Association Resources, Marketing, Non-Profit, Strategic Planning

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