The Center for Association Resources

Icon

The Center for Association Resources is an association management firm focused on helping Non-Profit associations succeed in their mission.

Economic Impact: A New Approach for Proving Outcomes


Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Stanford Social Innovation Review

Impact. Defining it is often difficult. Measuring it can be harder yet. And the final step—communicating impact—remains a formidable challenge for many organizations.

Even in the midst of a climate primed for moderate economic growth, success in the nonprofit sector is elusive. Supporters, donors, and funding organizations comprise a limited pool of financial sustenance, which nonprofits of all shapes and sizes must continuously vie for with their messages to affirm the worthiness of their missions.

It’s a competition rife with nuance and largely decided by how substantially nonprofits can prove the mission-focused impact of their work. For decades, they have relied on two dimensions—efficiency and effectiveness—to define and frame their success. But these approaches are limiting and in some cases even detrimental when proving outcomes.

Luckily, nonprofits can supplement the shortcomings of these traditional means. There’s a more dynamic and tangible third dimension through which nonprofits can define, measure, and communicate their success: economic impact.Read More

Advertisements

Filed under: Center for Association Resources, Marketing, Non-Profit, Strategic Planning

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: