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Is an association management firm focused on helping Non-Profit associations succeed in their mission.

Maximizing the Value You Deliver to Members

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Membership Marketing Blog:

Delivering products and services to members involves choices. How much of your budget, staff time, and promotional efforts should go into any given product or service? What products and services attract new members and help to keep them? Understanding this defines value.

One method to help make these decisions is to ask members and staff to rate offerings through two questions. How important is a given product or service? And how well does the organization deliver these offerings? Read More

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Filed under: Center for Association Resources, Non-Profit, Planning, Strategy

Make Advocacy a Part of Every Board Member’s Duty

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The NonProfit Times:

Advocacy is essential to nonprofit work — but it’s not always seen as a crucial part of serving on a nonprofit board.

That view is changing, however, especially now that BoardSource, the organization that many nonprofits turn to for advice on governance, has put advocacy on its list of 10 basic responsibilities of nonprofit boards. Read More

Filed under: Center for Association Resources, Leadership, Non-Profit, Planning

The 3-step process for creating better habits across your team

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From SmartBlog on Leadership:

As a leader, it’s your job to ensure you’re always pushing your employees to form positive workplace habits. But like any ingrained routine, it takes more than motivation for it to truly sink in. Even the most promising change can fizz out if it’s not repeated on a daily basis.

According to international business speaker and author Michael Kerr, successful people tend to thrive on routine and consistent habits. Of course, you can’t force your employees to adopt a habit, but by finding the right work pattern and reinforcing it daily, you’ll build a culture that’s driven by consistency. And as a result, you’ll foster a more productive workplace. Read More

Filed under: Center for Association Resources, Leadership, Non-Profit, Planning

Economic Impact: A New Approach for Proving Outcomes

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Stanford Social Innovation Review

Impact. Defining it is often difficult. Measuring it can be harder yet. And the final step—communicating impact—remains a formidable challenge for many organizations.

Even in the midst of a climate primed for moderate economic growth, success in the nonprofit sector is elusive. Supporters, donors, and funding organizations comprise a limited pool of financial sustenance, which nonprofits of all shapes and sizes must continuously vie for with their messages to affirm the worthiness of their missions.

It’s a competition rife with nuance and largely decided by how substantially nonprofits can prove the mission-focused impact of their work. For decades, they have relied on two dimensions—efficiency and effectiveness—to define and frame their success. But these approaches are limiting and in some cases even detrimental when proving outcomes.

Luckily, nonprofits can supplement the shortcomings of these traditional means. There’s a more dynamic and tangible third dimension through which nonprofits can define, measure, and communicate their success: economic impact.Read More

Filed under: Center for Association Resources, Marketing, Non-Profit, Strategic Planning

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