The Center for Association Resources


Is an association management firm focused on helping Non-Profit associations succeed in their mission.

Onus on nonprofits in commercial co-ventures

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The NonProfit Times:

As nonprofits and for-profit businesses embark on an increasing number of cause marketing campaigns, regulators are taking a closer look at these arrangements.

During the 2015 Cause Marketing Forum, Terri Seligman of Frankfurt Kurnit Klein & Selz and Ed Chansky of Greenburg Taurig said that governmental scrutiny stems from a desire to prevent businesses from trading on the name of a charity without any real benefit to the charity. For that reason, a majority of states established a term, commercial co-venturer, and defined it as a for-profit entity that advertises to the public that the purchase of its product will benefit a charity.

Nonprofit managers considering a cause-marketing venture should remember the following:Read More


Filed under: Center for Association Resources, Fund Raising, Planning

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