The Center for Association Resources

Icon

The Center for Association Resources is an association management firm focused on helping Non-Profit associations succeed in their mission.

Aligning Nonprofit Strategy with Donor Preferences


Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The Nonprofit Consultant Blog:

Last week I attended the “What Really Matters” webinar from Abila to discuss the findings in their latest Donor Engagement Study.

One of the key points that should be obvious, but bears repeating, is that Content is King. What you say is more important than the frequency with which you communicate, or even what medium or channel you are using. And, when it comes to that content, what donors are most interested in.
Read More

Advertisements

Filed under: Association Resources, Fund Raising, Marketing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: