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Is an association management firm focused on helping Non-Profit associations succeed in their mission.

Nonprofit and Business Directors Must Be Vigilant — Board Liability Costs Could Be $2.2 Million!

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The Huffington Post:

The personal cost of director inattentiveness is made painfully clear in an important federal appeals court decision. The U.S. Court of Appeals decided the decision, in re Lemington Homes, on January 26, 2015 for the Third Circuit. … [T]hese difficult facts arose from a small, nonprofit organization. … Yet the standard of director conduct applied by the appeals court is quite similar to that which might be applied to a traditional (business) corporate board. * (The case results) also addresses the appropriateness of punitive damages against officers and directors….

The court determined that (15 of 17) directors were aware of the mismanagement yet took no action, despite clear evidence of deficient care to the institution’s residents. …[T]his breach of care, (led to) $2,250,000 in joint and several compensatory damages. As such, the decision offers a particularly valuable — and practical — board education opportunity. Read More

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Filed under: Center for Association Resources, Leadership, Non-Profit, Strategic Planning

How to Focus Your Focus Group

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From redroostergroup:

These days marketing research seems to be an amalgam of keywords, Google analytics, cross-tabs, big data, and all sorts of quantitative hubble-bubble. Even for someone who thoroughly enjoys lengthy journal articles, the progression toward a steadfast dependence on numbers can be both frustrating and daunting. Quantitative data often paints an incomplete, even skeletal, picture of consumer wants and needs, and it can be daunting because, well, math.

Never fear! Qualitative research still has a place in marketing, especially in the nonprofit sector. In order to provide meaningful service, you need meaningful information. Numbers illustrate how many donors contributed gifts of $1,000 or more in 2014, but they can’t reveal what about your organization proves consequential and compelling for your donors. When you are building value for your organization, these stories are crucial to your nonprofit’s livelihood; numbers can’t do the trick alone. Read More

Filed under: Center for Association Resources, Marketing, Non-Profit, Strategic Planning

IMMEDIATELY Google Test Your Website (Part One)

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Getting Attention:

Hey! If your website isn’t responsive or optimized for mobile devices, you should be worried. Because.As of April 21, 2015, Google has prioritized mobile-friendliness as a key ranking factor in search results. Websites that are optimized for mobile devices will get the highest SEO rankings. Others (like Getting Attention.org, for now) will be penalized in rankings which will decrease your organic search traffic. Here’s how to keep your website traffic coming in through Google: Read More

Filed under: Center for Association Resources, Marketing, Planning

Female CEOs Thrive In Nonprofits

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Nonprofit 2.0:

College of the University of Denver found that women make up 75% of the nonprofit workforce. In contrast to the business world where there are only 20 female CEOs of Fortune 500 companies, more women in my sector have the opportunity to walk in the steps of a female predecessor. It also means that more women have the chance to hire women as well as mentor and promote them. Read More

Filed under: Center for Association Resources, Leadership, Non-Profit

The 2015 Nonprofit Benchmarks Report is here!

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Nonprofit Technology Network:

M+R and NTEN’s 2015 Nonprofit Benchmarks Report returns for the ninth year, the ultimate guide to nonprofit industry standards for online fundraising, advocacy, and list building. The data from the nonprofits we survey is big. So big, it couldn’t be contained by two measly dimensions, and had to be released in 3D. But the really exciting thing is that we’ve crunched numbers from a whopping 84 organizations this year ( last year we worked with 53 organizations), which means more data, more insight, and more takeaways about nonprofit fundraising, list building, and advocacy to share with all of you.

We’ve also added three new sectors to our line up, which means we have data from organizations working in environmental, international, rights, wildlife/animal welfare, hunger/poverty, cultural, and health fields (also: other). Read More

Filed under: Center for Association Resources, Non-Profit, Strategic Planning

Even More Spring Cleaning Ideas for Membership Pros

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Associations Now:

It’s once again time to dust off your well-worn association membership practices and make them sparkle anew. Get inspired with these refreshing ideas.

The Membership blog here at Associations Now is now into its third spring, which means it must be time for another installment of “spring cleaning” ideas for association membership. Following the 2013 and 2014 editions (where the ideas ares still fresh and worth revisiting), today’s post now makes this series officially a trilogy. I hope this installment strikes you as more The Dark Knight Rises than The Hangover Part III. Read More

Filed under: Center for Association Resources, Non-Profit

Overused Buzzwords and Phrases in the Workplace

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From The Wakeman Agency:

Words we would like to see retired in 2015
Have the same buzzwords been in your playbook a bit too long? Are the metaphorical pages in your daily dictionary becoming weathered, filled with overused catchphrases and once-trendy expressions that still monopolize your business meetings, presentations and watercooler conversations?

If so, then we’re just as guilty as you are! As marketing, communications, event planning and PR professionals, we are by nature on the constant watch for the next latest and greatest thing – the up-and-coming, shiny and new practice or philosophy that will make us stand out. That’s the nature of our job as subject matter experts, trend spotters and innovators.

But in the end, sometimes we fall into a trap – not only of sounding unlike our real selves, but, perhaps even worse, of sounding all alike. Read More

Filed under: Uncategorized

Technology Trends in Associations

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From SocialFish:

Nice webinar from Informz, Brightfind (formerly Syscom’s web services + Personify Interactive), Higher Logic and Tom Lehman. Lots of good stuff in here about marketing automation, online communities, user experience and more to sink your teeth into.

Key findings from the 2014 Association Technology Study from Lehman Reports and what they mean for associations. Read More

Filed under: Center for Association Resources, Marketing, Non-Profit, Planning

Creating capable nonprofit boards: Systematic impacts on performance

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Laramie Board Learning Project:

What constitutes capability, and how do we have it? More to the point, how do we know when our nonprofit boards are operating at their full capability?

The more I explore alternative approaches to conceptualizing and implementing capacity building in our governing bodies, the more I’m drawn to the need for creating performance support tools and environments targeting boards’ needs. I’ve already opened that door a bit as I unfold this year’s theme here. Read More

Filed under: Center for Association Resources, Leadership, Non-Profit

Must-Read Insight into Millennials: Interview with Kari Saratovsky (Part 1)

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From Nonprofit Marketing Blog:

Wow! I’m amazed and delighted by the just-released Millennial Donor Playbook ( download your free copy here). We finally have a much-needed guide to engaging these prospects who are influencing change across organizations and generations.

When I finished reading the Playbook, I was thirsting to know even more, so I asked to interview superstar author Kari Saratovsky. tovsky. Read More

Filed under: Center for Association Resources

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