The Center for Association Resources


Is an association management firm focused on helping Non-Profit associations succeed in their mission.

Practicing Relationship Fundraising

Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

From the Veritus Group:

March 4, 2015 By Richard Perry and Jeff Schreifels
I found a very helpful graphic and writing from Craig Linton – – and I wanted to pass it on to you because Craig summarizes, in a very succinct way, the why for major gifts and the how to do major gifts (what you need to pay attention to).

He starts out by stating: “I’m convinced 2015 will be the year when fundraisers will be forced to implement the principles of relationship fundraising rather than just say the right things about them. The reason? The ever rising cost of donor acquisition and increasing attrition.”

This is the why. Read More

Filed under: Association Resources, Center for Association Resources, Fund Raising, Leadership, Planning, Strategy, The Center for Assocation Resources info

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