The Center for Association Resources

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Is an association management firm focused on helping Non-Profit associations succeed in their mission.

Creating a technology strategy


Another in a series of articles related to association management selected from our reading list by:
Robert O. Patterson, JD
CEO/ Principal
The Center for Association Resources, Inc.

When starting a non-profit tech strategy, one must focus their strategy around resources and reach. First, establish what your goals are. Are you focusing on fund raising? If so then emphasize testimonials, data collection of potential donors, and emphasize events you’re organizing. If your focus is non-profit community engagement, focus on providing content, resources, and maybe a blog for community members to discuss relevant topics.
Always focus on resources, however if they are available, one may consider hiring an SEO specialist or PPC campaign manager to maximize reach in order to monetize the site. It’s always nice to take in extra revenue to benefit your cause, and ultimately reach more people with you message online!
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Filed under: Association Resources, Center for Association Resources, Fund Raising, Marketing, Non-Profit, Planning, Strategic Planning, Strategy, The Center for Assocation Resources info, , , , , , , ,

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